If marketing feels confusing, this is for you. This simple plan shows you how to get more calls, messages, and foot traffic without needing fancy tools or a big budget.

The 5-Step Local Plan (start here)

1. Be findable on Google.
2. Make your homepage crystal clear.
3. Post simple photos/short videos each week.
4. Ask happy customers for reviews.
5. Try a small local ad test.

Set aside 1 hour per week. That’s enough to see progress.

1) Be findable on Google (Map Pack = calls)

What this is: Your free business listing that shows in Google Maps (“near me” searches).

What to do (15 minutes):

• Search your business name on Google. Click “Own this business?” or “Edit profile.”
• Check name, address, phone, hours. Keep them exactly the same everywhere.
• Add 10 fresh photos: outside sign, inside, team, best-sellers, menu or price list.
• Turn on Messages (so people can text you from Google).
• Post 1 update: a special, a new product, or a before/after.

Goal this month: Get 10 new 5-star reviews that mention “Vero Beach” + what you do.

2) Make your homepage crystal clear (the “5-second test”)

Your homepage needs only 3 things above the fold:

• Headline: what you do + where you are “Relaxed hair & nails in Vero Beach.”
• One button: Book • Call • Order • Message. “Book Now”
• One offer: new-client special, popular bundle, or seasonal item. “First-time client: 15% off this week”
• Add a little proof: 3 short reviews or one great before/after.

3) Post simple photos & short videos (keep it real)

You don’t need to be a filmmaker. Use your phone. Natural light. 10–20 seconds.

Weekly starter plan (pick 3 per week):

• Show & Tell: new arrival, dish of the day, before/after.
• How It’s Made: quick process clip (pour the latte, steam a dress, mix color).
• Tip for Locals: one quick tip customers ask you all the time.
• Meet the Team: a hello + what they love about Vero Beach.

4) Ask for reviews (kindly + consistently)

Why: Reviews help you rank in Maps and convince new customers to try you.

Easy script (text/DM/email):

“Hi [Name]! It was great seeing you today. If you have 30 seconds, a quick review helps other Vero Beach neighbors find us: [your short review link]. Thank you!”

Reply to every review:

“Thanks, Jenna! So glad you loved the beach-wave style. See you next month.”

Pro tip: Keep a tiny QR card at checkout that goes to your review page.

5) Try a tiny local ad (safe test)

Budget: $5–$10/day for 7–14 days on Facebook/Instagram.

Simplest option: Boost one of your best posts.

• Location: Vero Beach + 10–15 miles (or Indian River County)
• Age: your real customer age range
• Goal: Messages or Website visits
• One clear offer: “First visit 15% off,” “Locals’ lunch special,” “Free 10-min consult”

Watch just 3 numbers:

• Cost per message/click
• Messages/calls you receive
• Sales/bookings from the ad

If it brings real leads, keep it. If not, change the offer or the clip and try one more week.

One-Hour “Content Day” (once a month)

What to film in 60 minutes:

• 6 short vertical clips (8–12 seconds each)
• 10–15 photos (wide, medium, close-ups)
• 1 quick owner tip (10–20 seconds)

Now you’ve got a month of posts.

Local ideas by niche (copy these)

Boutique:

• “3 outfits under $60 this week”
• “New arrivals try-on (sizes S–XL)”
• “How to style linen for heat + humidity”

Salon/Spa:

• “What a keratin treatment looks like (30 sec)”
• “3 nail colors our Vero clients love right now”
• “Frizz-proof beach hair at home—3 tips”

Restaurant/Café:

• “Today’s fresh catch + sides”
• “What locals order most on rainy days”
• “Behind the scenes: prep in 20 seconds”

Home/Pro Services:

• “Before/after: patio power wash”
• “3 things to check before hurricane season”
• “What we bring to every job in Vero”